Do You Pass the Droop Test?
September 17th, 2009
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Don Landis, VP, Postal Affairs
First of all, I should clarify WHAT the droop test is. I can only imagine what you all thought of when you read the title of this post….
The droop test measures the flexibility of catalogs. If mail pieces are too flexible they will topple over as they travel through the USPS sorters and scanners. Implementing deflections standards, or droop standards, will greatly reduce the amount of direct mail pieces that fall off the machines. Recently, the USPS extended the deadline for the deflections standard implementation from September 8, 2009 to January 4, 2010.
How to test your catalog
Click here to see a brief three minute instructional video. Otherwise, read on! Read more…
Categories: Arandell Mailing, How to Mail Efficiently