3rd Annual ACMA National Catalog Forum
Don Landis, VP, Postal Affairs
The American Catalog Mailers Association (ACMA) held its third National Catalog Forum April 13-15 in Nashville, TN. From a personal standpoint, I thought it was one of the best forums of this kind I have attended in a long time. I should know; I have been in the mailing industry 44 years and have attended more events than I can count. Looking around the room I saw some of the most influential catalogers in the industry.
The forum started off with Mark Acton, Commissioner, U.S. Postal Regulatory Commission. Mark covered a list of postal issues that may impact catalogers. I was impressed with the quality and thoughtfulness of the questions asked by attendees. Pat Donahoe, Deputy Postmaster General of the United States Postal Service, discussed several topics, the one of the highest level of interest being the Flats Sequencing System (FSS) and how it will affect future postal ECR rates.
Other topics covered include co-mailing, Do Not Mail, prospecting, USPS catalog marketing efforts and growth in catalog mail volume.
The ACMA is THE advocate for catalogers. Its annual forum is packed full of valuable information that will impact all of you. In the future, I highly encourage all catalogers to attend the forum, so that we as mailers have a bigger voice in Washington.
For more information, please feel free to contact Don Landis, HDLandis@arandell.com. He can also both be reached at 800.558.8724.
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