Predict your Customer’s Next Move
Gary Sierzchulski, VP, Arandell Data Services
What if you could predict something that was about to happen and act on it as opposed to reacting to an event that already happened? Wouldn’t that give you an edge on your competition?
Typically we analyze past events of our customers to predict future events. Modeling, overlays, Lifetime Value, etc. are all based on historical events, which very often are good predictors of future events or occurrences. Thanks to new data being available, however, we can get a head start on some life-changing events of our customers before they actually occur.
Buying a house often starts a chain of events leading to customers needing many products and services. Items such as furniture, home repairs, appliances, accessories, moving services, insurance, flooring and many more are all tied to this major event. It is an opportunity to capture a customer and build a relationship at a moment in time when they need it the most.
Today, data is available that allows you to reach those customers who are about to move during the next 60 days. Public records are available that indicate a real estate purchase. Despite some of the news, people are buying and selling homes and need your products. What an opportunity to start a relationship and reach people before your competitors do.
Call me to discuss the details of this data and how it could be applied to your program today!
Related posts: