How Move Update Requirements will Affect YOU the Cataloger
Gary Sierzchulski, VP, Arandell Data Services
The USPS’s recent announcement to assess charges for mailings that do not comply with the Move Update requirements starting in January should be a non-issue for mailers. The sad truth however is that it still causes many of you confusion, anxiety, and worry.
Very simply put - In today’s environment, there is no reason not to run NCOA on each and every mailing you do regardless of how small they are. To do anything else even though it complies with the USPS’s requirements really defeats the overall purpose and does not provide an efficient / effective mailing campaign. All of the other options approved by the USPS are either done during or after the actual mailing. So why waste dollars when you have the ability to make the changes before the mailing goes out?
To recap - Here is what NCOA provides you with:
- Change of Address
- Address Standardization
- Carrier Route Coding
- Zip Code Correction
- Zip+4 Coding
- DPV Coding
- CASS Certification
- Identification of non-deliverables
What other product can deliver all of this at an extremely low price with almost immediate turnarounds? AND before the mailing goes out?
For additional information on the increase for non-compliant mail piece click here.
I am always available as well via email at GASierzchulski@Arandell.com at 414-248-9151.
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