Arandell Corporation

Jamie Marquardt, Director, Marketing & Communications

Happy Holidays to you and yours from all of us at Arandell Corporation! Our corporate blog’s innaugural year is nearing its end and we can’t begin to express how much we have enjoyed this addition to our marketing repetoire. Here are the links to your favorite articles to date:

A Flurry of Postal Updates: Droop Test, Move Update, Winter Sale, Dry Release Cards

Do you Pass the Droop Test?

9 Reasons to Mail More in 2010

No Postal Increase in 2010 - Really?

Canada Post Corp. Rate Changes Effective January 11, 2010

If you have any suggestions or requests for future blog posts, please send an email to blogging@arandell.com. We thank you for all of your feedback so far and look forward to adding more in the New Year.

On behalf of all of us at Arandell Corporation, we wish you a happy and safe holiday season.

Happy Holidays from all of us at Arandell Corporation.

Don Landis, VP, Postal Affairs

The postal world is always busy, but this week we have received quite a few updates and wanted to makes sure you were aware of the following:

1. DROOP TEST: As announced earlier this year, the USPS will be implementing revised deflection, or droop standards on January 4, 2010. It was announced today, however, that the penalty for not complying with those standards will not be enforced until June of 2010.

2. MOVE UPDATE: Just a reminder that the USPS will implement the penalty phase on the Move Update Standards on January 4, 2010. Catalogers must use one of these USPS approved methods: NCOALink, FASTforward, OneCode ACS, Address Change Service, Ancillary Service Endorsement without ACS. Those using an alternative addressing format such as “Or Current Resident” are not subject to the Move Update Standards.

3. WINTER SALE: We regretfully report that there will be no USPS Winter Sale. There will be a Spring Sale starting in April. Details to come the week of December 20. As soon as we can report more, we will send an update to all of you.

4. DRY RELEASE CARDS: Effective November 20, 2009, the USPS announced that it will allow dry release cards to be affixed to the outside of a catalog when the specifications defined here are met. (For catalogs, please refer to the section titled, “Flats with Attached Release Cards.”) Arandell Corporation is equipped to affix dry release cards and we are happy to work with you to create a catalog layout that adheres to these specifications.

For questions regarding these announcements or any other postal issues, please feel free to contact myself or Susan Pinter any time. We can also be reached at 800-558-8724.